Shoyeido / Premium Daily / Sei-Fu

Ross wrote about Shoyeido’s Premium Daily En-Mei yesterday, and in one of those weird coincidences, I had notes written up for En-Mei’s partner Sei-Fu. There are only two Shoyeido Premium Daily incenses and rather than being the overlap between the Premium and Daily series, both of these incenses are more akin to the low-end premiums in price, Matsu-No-Tomo and Ohyja-Koh. However, both En-Mei and Sei-Fu strike me as possibly being modern/traditional hybrids and actually go for aromas that are more striking than their prices suggest.

Sei-Fu is slightly the most expensive of the two Premium Dailys. Despite the change in ingredients lists, leaving Sei-Fu seemingly bereft of the aloeswood ingredient, it’s stillĀ the incense’s most dominant scent and Sei-Fu is in fact surprising in that it emits quite the quality aloeswood aroma. I suspect there’s probably more aloeswood oil than wood in this case and that it scents the background of sandalwood, cinnamon, and clove. Overall it may be a bit thin in the aroma, probably due to price, but considering it’s aiming for an incense at two or three times the price, it’s quite successful. It’s also a bit on the sultry side, which reminds me of the 12 Months November a little. Overall it’s a great and addictive incense that’s also quite affordable.

Overall, both En-Mei and Sei-Fu are great introductions to that no-mans land between overtly sandalwood and overtly aloeswood blends, blurring the line between both. They’re both among the best value for money in incense and perhaps a counter to the generalization that Shoyeido incense is too highly priced.



  1. January 15, 2011 at 3:39 pm

    Dear Friends of Shoyeido,
    recently I discovered that the overall production care at Shoyeido is probably not as high as I would expect it to be. The fact being: I bought a package of Sei-Fu, here in berlin ( Gewrmany, where I live) . I always greatly liked and enjoyed Sei-Fu.
    I also ordered from Shoyeido in the US a package of Ranka (Orchid; these are 150 very slim sticks in a box).
    Now: I found one stick in the Sei-Fu package that was not incense at all, but only a black stick of charcoal (judging fromits smell). In the Ranka box there was one reddish stick that apparently only consisted of Makko, the binding ingredient that Shoyeido (and other Japanese companies) use in their sticks. It hardly burned and did not smell like the other sticks in the same box.

    I would be interested to hear if anyone else had a similar experience.
    (I will also write to Shoyeido, too, and have them explain).

    yours truly,
    (from Berlin, Germany)

    • Mike said,

      January 18, 2011 at 11:57 am

      Thomas, I suspect what you’re seeing are probably manufacturing defects at least with Sei Fu which I don’t believe is one of their hand rolled premiums. Not sure about Ranka, though.

  2. January 30, 2010 at 6:39 pm

    […] Seifu is the slightly more premium of Shoyeido’s two Premium Daily Incenses. The darkly colored […]

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