The Fifi’s are the perfume worlds Oscars and this year, for the first time ever, there is a natural perfumer in the running. Mandy Aftel has three different perfumes on the ballot. If you are interested in seeing a small independent “niche” perfumer win, one who is also directly responsible for the perfume world and the buying public becoming aware of alternatives to main stream perfumes and fragrances, this is your chance to make a difference. Having her perfumes on this year’s Fifi ballot is a huge step forward for all the independents and small perfumers.
You can caste your vote by going here: Facebook Page for FiFi 2011 Consumer Voting, or you can also go through this link, which is sponsored by some of Mandy’s students: http://www.facebook.com/event.php?eid=152953168103565.
She is asking that people vote for the scent called Honey Blossom so as to not split up the votes.
Honey Blossom was created in a meeting of the minds with fellow niche perfumer Andy Tauer for a project where they both created perfumes from a starting point of two materials (each of them picked one material) and their scent journey is chronicled on Nathan Branch’s blog (which is always a good read in itself). This is a fascinating read into the creative process of two very well thought of artists.
I was lucky enough one evening to go by Mandy’s studio to drop something off and she had just pretty much finished up Honey Blossom. To say she was excited would be putting it very mildly. She puts her all into her creations and it shows, this is a stunning, very beautiful floral with miles of depth and, on me, lasted about 6 hours or so. Plus it keeps evolving as it goes, what more could one ask for?
You can also check out my piece on being in a perfume class with Mandy here.