Shoyeido / Floral World / Gold (Pine, Violet, Jasmine)

Shoyeido / Floral World / Echo
Shoyeido / Floral World / Royal
Shoyeido / Floral World / Star

It has been a while since we covered a Shoyeido incense and in that time I realized we’d never discussed the most inexpensive assortment of Floral World incenses. In the meantime it seems the company has discontinued either part of the line or the entire line (I couldn’t find a link to this one in the Shoyeido catalog, but Essence of the Ages seems to have stock still). so you’re left with what is a 60 stick box, 20 short sticks per aroma.

It’s probably helpful to look at the whole series in terms of its gradient. At the top end in the Star set you have some of the finest modern florals on the market. The ingredients used are extremely high quality and it gives a definition to the florals that is a really rare thing for any incense. This extreme definition is gone with the Royal set, but generally speaking you’re still getting very high quality florals with slightly more static aromas. With Echo you’re definitely a step down and getting close to more of what you see floral wise on the Japanese market. When you get down to Gold what you’re mostly smelling is the moden process involved in the work and the way that process makes the incenses sweet and friendly, however by the Gold they’re starting to lose a lot of individual personality.

For instance, I’m not sure Pine would even be something I’d get out of the set’s red stick, although this is not a suprise given the previous sets’ sandalwoods tend to the floral and not the traditional. This is sugary, sweet, loud and brash , unsurprisingly not bearing any of the subtlety of the higher ranges, while still being a friendly incense in its own right. At this level, however, I get subscents like berry candles and the side effects of the massive perfume hit these incenses are given. The incense in itself is actually not bad, but I think I get a bit of dissonance when I try to think of it as a pine incense.

The Violet is a little thin in the middle and it’s impossible not to think of how wonderful the higher end violet is in the Floral World series. It seems that some of the incenses in the entire series might use some resins to give it some middle, but whatever it is that causes that effect is missing here. Like the Pine, there isn’t so much a specific violet aroma as there is an approximation of it. Maybe in another company such lack of distinction would lead to a poor incense, but again this is certainly nice and friendly just not very specific.

The Jasmine feels like a fainter, less quality version of the Floral World royal jasmine, again the lack of distinction is what really sets these apart from the other incenses in the series. It’s puffy, sweet, overperfumed yet friendly and like the other incenses in the box, I can’t help but sense similarities to the Nippon Kodo Yume no Yume line in terms of what they’re trying to do.

Obviously this Floral World line is priced so that the more you pay the better the quality of incense and really it’s much easier to recommend the better ones even at those prices. These are nice, but it wouldn’t shock me if this really was deleted.

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