Pure Incense / Amber & Rose, Frankincense & Rose, Parijata, Pavitra Vastu, Saffron & Rose, Yellow Rose

It has been a while since I sampled any new Pure Incense scents after reviewing most of their range in the last few years, so was pleased to receive some samples in the mail, although without much in the way of explanation, I’ve had to put two and two together from looking at their revamped product line. Almost all of the samples came labelled, but at least half of them weren’t tagged as Connoisseur, Absolute, Premium or Classic. It seems  that almost everything I was sent is part of their Premium range, which I assume is just the revamped Absolute range. At the same time I received a sample of Yellow Rose but can’t find it anywhere on the site.

Anyway if you’re new to Pure Incense, I’d recommend looking here for previous reviews and to try some of their long standing catalog before trying most of these, many of which are hybrids of other scents. For those that don’t know, in many ways Pure Incense is like the United Kingdom outlet of the Madhavadas family, in the same way Primo is in the United States, however unlike Primo, Pure Incense extends the Madhavadas line into Connoissuer levels, and many of these like Blue Lotus, Nepal Musk and Agarwood are well loved at ORS. The theme common to most Madhavadas incenses is their base mix of charcoal, vanilla and sandalwood. In many cases the vanilla is strong enough to be part of the bouquet of their scents and so it’s good to know if you like the style early. Fortunately the company is a master at this type of incense, often using very high quality perfumes for maximum enjoyment.

We’ll start with the Amber & Rose which is largely a variant of Pure Incense’s Connoissuer Rose. The amber in this case reduces the heaviness of the floral oil, which also brings the vanilla/sandal base to the fore. You can sense the line’s actual amber in the background, largely because the floral perfumes drown a bit of it out. Overall it’s hard not to like this one, it’s familiar in its elements but other than wishing the amber was a touch stronger, the merging is quite well done: soft, pink and pretty.

The rose element in the Frankincense & Rose is much more subdued to the frankincense and acts to give it a subnote rather than the 50/50 hybrids you usually see from Pure Incense. This is a neat trick as the florals touch the citrus notes of the frankincense a bit more than you usually find in Indian incense. The main issue is this is still very close to the regular frankincense that you might not need both, but given this caveat, I’d go with this one as it’s more complex.

The Parijata is a somewhat generic fruity flora, with quite a sandalwood presence. It delivers a light, powdery and floral pink type of aroma without any particular element standing out. It’s interesting because I remember trying both the Absolute and Connoisseur versions of this previously and thinkings they were quite good, so I was surprised to be a bit lukewarm here. Anyway you’re probably safer with my original review – this sample did say it was Connoissuer but I remember that stick being much better.

Newcomer Pavitra Vastu is a spicy and herbal evergreen incense with a pleasant green scent mixed with a noticeable woodiness. This has some similarities to Shroff’s Amir, a certain saltiness in particular drew my attention to the comparison. It has more of a juniper needle and cedar oil note in front that is very nice. Overall a very masculine, Jupiterian type of incense and one I’d love to try more of.

The Saffron & Rose (labelled Connoisseur if my memory is correct), like other incenses with this mix, comes off somewhat furniture polish-like to my nose. The floral perfume is modified in a way that brings out the lemon or citrus qualities a bit too much. The rose character without the mix is a lot more identifiable (if not totally authentic due to expense). There’s a bit of a saffron note, but it’s not really in the right spot. Perhaps it’s just personal taste with this, but of all the samples I received, this came with the largest supply and over the batch it ended up wearing me out more often than not.

I’m not sure if Yellow Rose has been discontinued, but I couldn’t locate it at the web site. It’s a typical charcoal rose with its incumbent harshness, at least the aroma mixed with vanilla is quite nice, the sort of soft and gentle floral you tend to get from yellow roses. I also got an amber, which I had review before, but even though it struck me as slightly different I’m not quite sure which product I’m looking at.

Anyway I’m still glad Pure Incense is with us, they’ve always been a class act with great incense and beautiful packaging and if you haven’t tried them yet, I recommend checking out a sampler or two.

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1 Comment

  1. Lars said,

    June 7, 2012 at 3:20 am

    Thanks for the review Mike!
    I find pure-incense nice, but slightly boring.


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