Kousaido is a Japanese company of a very modern bent, carrying many of the same sorts of lines you see with Nippon Kodo. So I’ll be straight up when I say that these styles aren’t usually to my taste and this review is of a few places I cast my net looking for some things I thought I might go for or to at least get some general overview of the company. Like in Nippon Kodo and even some of Shoyeido’s lines, some of these incenses are the sort of short 2 1/2 to 3/4 inch, slightly thicker sticks that tend to be machine produced and laden with perfumed aromas. They are perhaps not targeted at traditional incense fans, although one of the boxes here perhaps presents a slightly closer pitch to wood-based scents.
You usually don’t see moderns in pawlonia boxes, but Gion Koh is part of a series of five moderns in small little ones called Sanshi Suimei. Japan Incense sells a nice little sampler of 3 sticks each which you can find here. I received these close to the beginning of reopening ORS, so not only did I really not think to make notes of the other four, but none of them were really to my tastes. That’s not to say I disliked them all, but it was only Gion Koh that really stood out in a way that made me order a separate box. As I’ve probably gone on record elsewhere, I do tend to like amber themed incenses and a mix of that with sandalwood and ylang ylang ended up being quite a pleasant affair. Don’t mistake what this is, a perfumed modern, but it reminds me of the better aspects of some of the deluxe and discontinued Shoyeido Floral World sticks. The sandalwood is still pretty strong in the midst and while this doesn’t really smell much like the ylang ylang I remember from essential oils, as that’s a fairly gentle scent compared to the somewhat hair product level strength of this, the note doesn’t really overwhelm the wood or the base amber scent. And for me it’s that last piece that makes this something of a pleasant diversion for me. Other scents in the series just hit different areas within the same format, so if you think you might like the style I’d probably recommend the sampler first to see what you gravitate towards.
These next two boxes are actually made up of multiple scents and are sampler boxes whose contents don’t appear to be imported separately. So before we go back to the short stick format, we’re going to discuss the Kousaido Waboku set, which includes Kusunoki (Camphor), Hinoki (Japanese Cypress) and Keiyaki (Zelkova) at 25 sticks each. This set seems far and away the most traditionally minded series Kousaido exports to the US through Japan Incense. I was curious, not at all for the Cypress which tends not to deviate from either Baieido or Nippon Kodo versions, but for the other two incenses which actually seem to be fairly rare aromas on their own. And I do love me some camphor. First of all, I should say that the inserts each of the three series of incenses come in are less boxes than cardboard wrap arounds. As such it felt like a bit too much trouble to unwind and take separate pictures of the incenses as it feels like these wraparounds are likely to degrade with too much use. Besides the incenses themselves look almost exactly what you might expect from something in an inexpensive Nippon Kodo line.
And unfortunately the Kusnoki seems strangely contrived. It’s not difficult to tell what Kousaido was going for, just that it’s somewhat puzzling it doesn’t really hit the camphor sweet spot when expenses shouldn’t need to get in the way. It’s as if they dialed it back a bit on purpose which really kind of sets it a bit too close to what is a fairly, obviously, inexpensive wood base. Even that’s fairly mellow but matching this kind of light base with a dull note really doesn’t work all that well. But it’s a modern right? When you pitch woods as moderns this is often the sort of effect you get. The Hinoki is really little different, although inexpensive Japanese hinoki incenses tend to work out OK, even the smokeless Hinoki in the NK line isn’t a bad incense. But when I think of something like the Bosen Pythoncidere and that super green cypress scent in comparison, this just feels a bit lukewarm. It’s closer to the NK but even closer to the Camphor in that it’s got that thin wooden base with just a bit of the main scent sort of submerged in the middle. As such I think most will probably find this a bit more pleasant than the Camphor, but I’d still advise sticking to the Hinokis you already have as this one doesn’t have much to offer. And strangely the Zelkova tree, based on rummaging the internet a bit, seems like a shade tree and not something usually considered an aromatic source. But Keiyaki might be the most fascinating blend of the three here in that this incense has an aroma that’s fairly unique. And it’s not only that, but where the previous two incenses felt like mild aromas in lighter wood, this seems a bit stronger and more in your face, which might imply a greater level of perfume here. So even though I’ve never smelled a zelkova, nor could make any fair comparisons, it’s still the incense of the three I enjoy the most. Make no mistake, this one is still obviously perfumed, but at least its distinct.
The next Kousaido grouping falls under the name “Set of 4 Scents.” This artistically designed box set, where the four different boxes provide a nice little mosaic of tree branches, hides four different modern aromas with 2 and 3/4 inch sticks (I would guess this is a typo at the Japan Incense site as nearly all modern mini sticks are in this range). Koto Koh is described as including sandalwood, amber, ambergris, and oak moss and could almost be a cousin of Gion Koh because of the red-colored base and the amber. The oak moss element is surprisingly noticeable in the mix, although it blends into what is perhaps too much of a generic perfume. On the outside of the individual box, Sumi Koh also says “(Ink).” Along with borneol you essentially get a decent description of the purple stick’s bouquet. The borneol gives the aroma its piquant top end while the ink scent makes up the rest of it. I find ink scented incenses to perhaps not be the kind of aromas I’d burn all the time, but I do appreciate their originality and difference. And at least here the muskiness of it outweighs any sort of heavy floral note. I’m pretty sure Nippon Kodo has one or more bamboo themed incenses but from those or the Kousaido Take Koh, it’s difficult to tell what this is going for as the lily of the valley, cyclamen and bergamot notes sort of mix aqua like and citrus qualities up into one very muddy green floral. It’s honestly a bit of a mess and not a bad example of a modern that really doesn’t work. Finally there’s Ume Koh which intends to be a baika or plum blossom incense, but is so full of off and synthetic lilac notes that any hope of the plum and clove saving it is completely lost. It’s virtually impossible to find a sunny side up on this one as it has more in common with insect sprays than anything pleasant.
Overall, Kousaido moderns may not really be at all to the taste of most of the ORS readership. They are perhaps more tailor made for the causal browser who might stumble across the Koh Shi brick and mortar on a visit to the bay area and want something more in line with the types of modern air fresheners, perfumes and candles that tend to proliferate in modern stores.
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