Pure-Incense / Absolute & Connoisseur / Agarwood, Blue Lotus, Hari Leela, Nepal Musk, Pink Sayli, Rose

British distributor Pure-Incense are responsible for two of the finest Indian incense lines available in the Western market, in fact they’re probably the only company that delievers a product on the same level with as similar a large and diverse catalog as Shroff Channabasappa. Not only do Pure-Incense distribute fine versions of the most common variants in Indian incense but the company raises the bar by adding a wide variety of combinations and new forms. And ultimately its finest achievement is their Connoisseur line, a higher quality level of Indian incense than found in their regular line. Here there are oils to bewitch and enchant even the most ardent Indian incense skeptics, scents whose level of aroma move into the level of memory, nostalgia and sheer mastery of scent. [NOTE 10/8/21: Due to variation in natural products it is unlikely Pure Incense reviews written from 2009-2013 will be completely accurate in 2021. Links below are to new versions, so please use caution in purchasing. Pure Incense uses different grade levels and you’re likely to find their best work in their Connoisseur and Connoisseur Vintage ranges.]

The base of both incenses is created from a mixture of charcoal, vanilla and sandalwood. The ingredients of this base can not be stressed enough as it has an impact on the aromas, particularly in Pure-Incense’s Absolute line. The base contents are reduced for the Connoisseur line, perhaps in an opposite manner to the way some Tibetan companies create grades by adding juniper wood to thin down content for cheaper versions. It’s particularly important to note here, however, as the presence of vanilla is very noticeable at the Absolute level, to the point where it becomes part of the overt aroma. At the Connoisseur level the base is far less apparent. In incenses where the charcoal content is at its most overt, generally in the more floral types, the Connoisseur level is particularly impressive. However, there’s no question that in either range there are some very high quality oils at work and in all cases I believe these to be natural and pure and it makes all the difference in the world.

Pure-Incense’s Agarwoood is impressive in both ranges and it’s a very different incense depending on which version one purchases. In the Absolute range it’s not a particularly complex incense and actually resembles a number of other woodier incenses in the range, somewhere between the cedarwood, sandalwood and Golden Champa. But make no question, even at this level there’s a distinct agarwood oil in the mix. The deciding factor as it is with all these incenses is that with the heavier vanilla content the Absolute Agarwood is a sweeter incense, with slight hints of cocoa, honey and floral oil in the mix. The Connoisseur version is a revelation, to date the finest Indian agarwood available in the Western market. With the reduced base and much stronger oud oil presence, this becomes a much woodier and complex incense. The company’s claim of “camphor-like” is much pronounced here although it is only one impressive note in a bounty of woody subaromas all of which reflect rather well the intricacy of good agarwood, however unlike Japanese agarwoods all this seems to be done on an oil level. While the honey and vanilla scents from the absolute only work on a sublime level, added are hints of root beer/sasparilla, tea, maple and a very slight spice. Overall a truly world class incense and be sure not to start with it and move backward to the Absolute.

The Absolute Blue Lotus is one of the many in the range where the vanilla is so obvious as to be a co-note rather than a side aroma. In this case the melding is quite pleasant, giving the light Blue Lotus oil a more polished and subtle feel. The perfume is hard to describe, very feminine and unique, but it’s only at Connoisseur strength where the concentration moves into areas that are heady and magickal. Here you have a reduction of vanilla and an increase in the perfume oil and it’s profoundly mystical and gorgeous at this range, an instant winner in my book. Lotus is such a variable aroma that in incense it’s very difficult to find a standard (perhaps the closest would be the Blue Pearl Lotus, but that’s definitely not a Blue Lotus per se), but in this Connoisseur version it’s more than just a charcoal and perfume, almost as if there is some unknown new base notes at work that enhance the whole. Pure-Incense describes this as ethereal and really it’s hard to find another incense that so earns the description.

Hari Leela is a floral mix and charcoal heavy in both its Absolute and Connoisseur ranges, in fact the only major difference as always is the vanilla has an aromatic presence in the Absolute and the oil levels are cranked up in the Connoisseur. The perfume is very mellow in the Absolute version, something like a mix of rose and carnation notes with the overall mix kind of polished and smooth. In the Connoisseur version I seem to sense more hints of jasmine in the mix with the increased oil content, but overall of the almost dozen incenses that share across the two ranges, the two versions are pretty close for Hari Leela. It should also be mentioned that scent apparently comes from the Bakula tree, so I can only approximate the overall scent by approximating the subnotes. From a more general view this is yet another heady, exotic floral and as it has few analogs outside the range, certainly worth adding to your incense diversity.

Pure-Incense’s Nepal Musk is not only one of the line’s classics, but it’s also one of the finest herbal musks you can find in incense and I say this as someone who finds herbal musks “mostly misses.” The incense actually holds some similarities to the previously mentioned Blue Lotus as if the two just varied by color and vibration, the color here being an obvious green, carrying with that connotation some very earthy notes along with it. Again, the Absolute version has a distinct vanilla presence and while I’ve noted it as being consonant with some of the other styles in the line, here it manages to combine with the oil to give off some odd and intriguing notes of tobacco leaf and mint or menthol, which aren’t nearly as noticeable at the Connoisseur strength. What is obvious at the Connoisseur level is that the oil is at a strength more competitive with the more controversial animalistic strength found in Tibetan incenses and despite what you may feel about the use of real musk, it’s precisely that potent and mindbending strength where you want a musk at, so it should be celebrated that one can find one so potent at an ecologically friendly level. However the musk oil, while not quite so feral, is equally sublime and mixed with the greener notes evoking patchouli and various evergreens, making for a classic and memorable scent. This is one that had me after a stick, a tremendously addictive and complex incense.

If the Blue Lotus and green Nepal Musk nailed their color schemes rather perfectly you’d certainly have to add Pink Sayli to that mix, although the pink quality is really only noticeable in the Connoisseur range (I thought it telling that my Absolute sample had dropped the pink from the label). The Absolute version is practically a charcoal incense with some light pink sprinkling (that tends to fall off quite easily). Sayli is really as pink and sweet as valentine’s day candy hearts, and that association while perhaps lost with the “pink” gets most of it back with the increased vanilla content, making a terribly friendly incense. But in this case you might just want to jump to the Connoisseur level which brings this to the heady strength of the entire line, with the incense stick obvious wreathed through with pink material that’s sugary, sweet, floral and at times slightly berry-like. One might even call this something of a foofy incense if it wasn’t for the strength of the oil being so memory resonant. Extraordinarily feminine, it’s hard to imagine anyone not liking such a friendly, pretty incense. And in the end, based on the other incenses in the catalog, one feels like they can trust this as a perfect rendition of the South Indian flower.

And in fact a good reason for one’s trust in getting things right is Pure-Incense’s Rose incense which had gotten a heavy buzz well before writing this up. Rose incenses are very difficult to get right, or perhaps they are only when using analogs or cheap perfumes to approximate the scent, nearly all of which leave offputting chemical or housecleaner like bitter scents. But not only does Pure-Incense get this right with their charcoal Absolute, they absolutely raise things to an incredibly high standard with their Connoisseur, one of the very best Rose incenses on the market no matter where the origin. Both incenses work because the oil being used actually smells like what one would sense by smelling a large bouquet of roses before or just after they’re picked. It’s refreshing to know that such a lovely smell can be done correctly and while the Absolute certainly has the vanilla element in the mix, the perfume oil is not lost at all, just mellower than the profoundly intense scent of the Connoisseur of which a third of a stick could easily scent one’s general area. [NOTE: 10/8/2021. Not sure if I got an old box of this from a recent Incense Warehouse order, but what I have is a really large fall from the description above. I’m smelling more base than oil here, so I’m inclined to think that’s what’s going on. But just like with agarwoods, Pure Incense has also stretched into more premium rose territories that I’ve heard about, so am wondering if it could be a shift. I’d ask for samples first.]

So in many ways of this first six, there’s really not a Connoisseur version you’d want to miss, they are indeed some of the most beautiful and intense incenses you’ll find, and it’s true that you do pay for the increased quality (although if you’re like me you’ll find you’ll want to go for the 100g packages after just a sample). But again, as good as these are I don’t want to detract from the evaluation that the Absolute range really only comes in second place in comparison to the Connoisseurs, when you put many of these up against other incense ranges they still come off as extremely impressive, undoubtedly some of the finest Indian masalas available. If you’ve enjoyed the Shroff range this is undoubtedly the company you’d want to check out next and fortunately I’ll have more in both ranges to discuss over the next several months. High Class A+ work here folks.



  1. September 19, 2013 at 1:30 pm

    […] in the few years since I reviewed them last. It would still be a good idea to revisit the reviews here and here in order to see where these new reviews get their basis from. I only had a stick of each […]

  2. SC Attarwalla said,

    January 24, 2012 at 6:06 pm

    The Connoisseur Agarwood by Pure Incense was the first package I cracked open from a recent mid sized order and I’m sad to say, it is a maha-disappointment.

    Taking into account that prices for materials such as agarwood/aloeswood in its many varietals have gone through the roof lately, I could perhaps see minimizing ingredients in order to keep a line running (or in the case of some Japanese houses, just discontinue, as the recipe no longer measures up), but this incense is devoid of agarwood. Speaking as an individual who has collected oudhs and attars while living in India for many many years, I have some point of reference to draw from.

    I will consider for a second, that this was erroneously packed at the source and what I’m smelling is another stick from the same company altogether, but seeing that some of my other notes line up with Mike’s and this has never actually happened to me in all my years of lighting things ablaze, probably not.

    This is a pretty little stick with a sparkly metallic dust in it (I assume for the Connoisseur touch) that has a strong soapy note, reminiscent of some Maroma sticks of days gone by. Upon lighting, a pleasant honey and vanilla aroma with a hint of maple syrup and a sweet sasparilla fills the room. This is a medium intensity incense by Indian standards and not low grade, but I have to share with seekers of agar scents that they should steer clear of this one. I’m going to have to try my luck elsewhere for an Indian stick of agarwood.

    So, at $8 for 10 sticks or so, I wasn’t expecting oudh chips on a stick, but I was at least expecting something vaguely familiar. This was the only Pure Incense in my order this time. I will probably still try one or two more recommended sticks from this company before I drop the hammer. Also included in my order was a smattering of Dhuni and Mother’s as well. Nice stuff in there. Perhaps I’ll share some of my experiences when the smoke clears.



    • Sanchez said,

      August 17, 2012 at 7:25 am

      I have to agree with SC. I ordered some Agarwood (the Connoisseur version) and was MEGA disappointed!!

      There were NO Oud notes at ALL!! Not even a slight whiff of Agarwood.

      All you could smell was cheap soap and vanilla.

      How Mike could smell any Agarwood in this has left me bamboozled! Im thinking maybe the fact that Mike received large quantities of freebies from Pure-Incense that in someway he gave a biased review as a return favour ; )

      Personally I was well disappointed.

      Just tried the Connoisseur Rose today from Pure-Incense and I had to extinguish it after about 15 minutes, as there was a nasty burning note coming from the stick.

      In my opinion Pure-Incense are very low quality incense sticks.

      Will def never be ordering from them ever again.

  3. September 28, 2011 at 10:44 am

    […] Temple is also Madhavadas family sourced. In fact it’s so exact, I’ll just refer you to that review. I’d only add the caveat that it might not be quite at the Absolute level (some of those […]

  4. glennjf said,

    October 24, 2010 at 2:26 am

    Stroke of luck. I’ve found a bloke selling Absolute Rose at a local market.
    His wife was telling me how this particular incense was the conduit for their first meeting and eventually marrying. She regularly bought the rose from him on market days and little by little, over time they got to know each other. Things developed, they married and now they each have a stall on market days selling all sorts of stuff. He also sells the Absolute Agarwood, Frankincense and Sandalwood at his concession.

  5. Raj Bhari said,

    August 18, 2010 at 11:10 am

    Dear Adi – What can I say, I have waited patiently for this moment. I have already burned Absolute Agarwood, Vrindavan Champa and Hari leela – (yes all in one day). having grown up in a house in which pooja and bhakti were part of my life – we sadly only ever burned low-grade incense – but that has all changed! I am indebted to the Madhavi family and to you for bringing so much happiness to us
    Jai Shri Krishna

  6. May 10, 2010 at 8:15 am

    […] March 4, 2010 at 12:27 pm (Incense, India, Pure-Incense) Pure Incense Part 1 Pure Incense Part 2 […]

  7. Hamid said,

    April 13, 2010 at 8:35 am

    While tidying my incense cupboard, a task that would give Hercules pause for thought….I came across an old pack of Pure-Incense Sandalwood and Rose. What a beautiful incense it is. The rose is quite subtle and sits under the creamy sandalwood scent giving a little added sweetness.
    Its a skillful blend of the two main elements.

  8. Ali said,

    December 21, 2009 at 7:26 pm

    New scents added, per December news entry:


    ” New fragrances are now available: Yellow Rose, Rhus Khus and Night Queen.”
    “If you are a connoisseur of unique scents then you may want to try Nepal Musk, Kevda or Parijata. “

  9. Maharani said,

    October 3, 2009 at 8:14 am

    I have tried both the Absolute Agarwood and Saffron and like them a lot-they seem a little mild to me, compared to Shroff. I am looking forward to trying the Connoisseur and doing a comparison, as well as exploring the rest of the line. For what its worth I often burn 2 sticks of the Absolute at once….. and do not find them either overwhelmingly perfumed or smoky….but that might be because I am Indian and used to the style, and older-when I was a kid pure Sandalwood oil used to give me a headache.

  10. Hamid said,

    October 1, 2009 at 10:45 am

    Adi Guru Das who is the founder of Pure-Incense is a scholar and a gentleman.
    I have been buying his products since he first started bringing them back from India. He first started with packs of Hari Leela and then expanded the range and then started his online business. Glorious incenses. The sandalwood blends are well worth exploring too. Sandalwood and Rose, Sandalwood and Lavender and Sandalwood and Cedar.

    • Mike said,

      October 1, 2009 at 12:26 pm

      I should mention that both thanks to Adi Guru Das and Beth at Essence who arranged it, I’ve managed to get samples of the entire line and enough that I’ll be able to do thorough evaluations over time. In particular in a line where most of the Absolutes start at 50g packages, this is a godsend that makes my job so much easier. Next I’ll be covering the other half of the Connoissuer range and their Absolute analogs before moving onto approximately four installments covering the rest of the Absolutes. It’s a real joy to cover this line and I’ll once again tip my hat in your direction, Hamid, for your enthusiam and hand in introducing this line to ORS.

      • Hamid said,

        October 2, 2009 at 4:02 am

        My pleasure Mike. Truly.

  11. Janet said,

    September 29, 2009 at 5:58 pm

    The Nepal Musk was the second one I tried and it is indeed gorgeous. For me, it evokes memories from when I was a kid in the 70’s and my favorite uncle wore a musk cologne I LOVED. Amazing that a plant-based musk could so closely match the aroma (and intensity) of that stuff!

  12. Laurie said,

    September 29, 2009 at 2:48 pm

    I tried the Connoisseur Agarwood since I was curious as to what Indian incense that pricey would smell like, and WOW. I can say that the hype is warranted, although it’s so overwhelmingly strong that I can only burn it for about 2 minutes, tops. (And I do mean the actual scent in this case, not the smokiness.) Even just burning it for that long is enough to have the scent hang around for an hour or more. I find it difficult to conceive of the person who could burn a whole stick of this at once.

    (Also worth noting is the fact that if you’re anywhere near this stuff while it’s burning, the scent will stick to you for a good long while as well. At least, it did that to me!)

  13. Ali said,

    September 29, 2009 at 2:28 pm

    I’ve placed orders with the UK distributor several times, and their customer service has been excellent. Two big thumbs up for both the incense and the distributor. (I’m not affiliated w/them in any way other than being a satisfied customer.)

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